Luchemos por la Vida launches a new awareness campaign in radio and TV called “Safe Kids” to increase the dissemination of the usefulness of the use of Child Restraint Systems in the vehicles. This new massive campaign aims to increase the awareness about the risk among the parents and the positive appraisal of the use and usefulness of Child Restraint Systems in case of crash, in order to increase their use.
Thus, Luchemos por la Vida has created this campaign “Safe Kids”, which aims to save the life of more than 400 kids that, are estimated, die every year on the streets and routes of Argentina, a lot of times in the arms of the ones who love them most. These deaths could be avoided by using seat belts and Child Restraint Systems in the car.
This campaign was declared of interest by the National Road Safety Agency.